Nearly 40% of households in Northeast Florida struggle to make ends meet, which includes households living in poverty or households known as ALICE (Asset Limited, Income Constrained, Employed). In response to the growing financial instability facing ALICE and poverty households, United Way of Northeast Florida launched the ALICE Promise 2030, a five-year, data-driven strategy designed to address the root causes of economic hardship and expand pathways to long-term stability. Grounded in the 2025 ALICE Report, the strategy commits United Way to investing in community‑driven solutions that increase access to essential services, improve upward mobility, and strengthen household resilience across Duval, Baker, Clay, Nassau, and St. Johns counties.