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Our Team

Our team of dynamic individuals are passionate about community change.

Leadership Team

Michelle Braun

President and CEO

Michelle Braun is passionate about serving her community. Prior to becoming President and CEO of United Way in 2014, she served in many capacities, including serving as a member of United Way’s board of directors, community chair for RealSense and as the vice president of Resource Development where she led a record-setting campaign. Michelle is a member of Leadership Jacksonville’s class of 2017 and United Way Worldwide’s Network Partnership Group. She is married to Paul, an artist, and has two children, Quinn and Shea.

Richard Butcher

Chief Financial Officer

Richard has been a chief financial officer at four different United Ways over 15 years, following a career in the private sector primarily in manufacturing and technology industries. Dick has extensive experience in non-profit and grants accounting, and donor and fund accounting. He has served on the adjunct faculty of the College of Charleston and has lectured on cost and financial accounting throughout the Southeast and is on the preferred speaker’s list in North Carolina for the IMA. He has written several magazine articles on cost accounting and throughput management.

Rosimar Melendez

Head of Community Impact and Strategic Investments

Rosi brings extensive experience with developing and leading community impact initiatives as well as cross-functional experience in resource development, volunteer management and marketing. Most recently, Rosi was the program director at the Horizon Foundation in Columbia, Maryland responsible for grant making for the $90 million foundation. In her previous roles, Rosi successfully led many initiatives including a funding priority realignment that led to improved community health outcomes and a race and equity initiative focused on reducing health disparities. She is passionate about community work and the important roles United Way plays in building a community of opportunity. She and her husband, LTC (Ret) Jose E. Melendez, are both from Puerto Rico. Together they have a daughter, Lyanne, who attends the University of Florida.

Maureen Mercho

Senior VP of Marketing, Communication and Corporate Engagement

Maureen Mercho has experience leading not for profits in fundraising, communication and marketing. Driven by the desire to connect people’s passion to community needs, she takes pride in providing the best donor journey possible. Her goals at United Way include creating change through building greater connections and awareness to solutions. Outside of the office, Maureen enjoys her family, dog ZsaZsa and the beach.

Lori Smith

Vice President Human Resources & Organizational Development

Lori is an experienced HR leader with demonstrated success in positioning HR as a trusted business partner to achieve and exceed operational goals and objectives. She has spent the majority of her career in the HR industry, gaining experiences in areas such as Employee Relations, Talent Acquisition/Succession, FMLA/ADA and Diversity, Equity and Inclusion. Lori is a graduate of the University of North Carolina at Chapel Hill and holds a degree in Communications. She is a member of SHRM, CPCU Society, Leadership Jacksonville Class of 2017 and Alpha Kappa Alpha Sorority, Inc. Outside of the office, Lori enjoys reading, decorating and spending time with her family.

Board of Directors

GEORGE SCANLON, Chair

MICHAEL HERMAN, Vice-Chair
Rayonier Advanced Materials


SCOTT COBLE
Wells Fargo

MELISSA DYKES
JEA

BRIAN EVANS
Fifth Third Bank

ROBERT HILL
Acosta Sales and Marketing

RUDY F. JAMISON JR., Ed.D
University of North Florida

SARA LEY
PriceWaterhouseCooper

LISA PALMER
Regency Centers

NED PEVERLEY
Acosta Sales and Marketing

SABEEN PERWAIZ SYED
Florida Nonprofit Alliance

 

DARNELL SMITH
Florida Blue

 

MAX STAPLIN
Brightway Insurance

 

JIM STEPNOSKI
KPMG

 

RUSS THOMAS
Availity

 

DELORES BARR WEAVER, Emeritus

 

JOHN WILBANKS
Baptist Health

 

UNITED WAY STAFF

MICHELLE BRAUN, President and CEO
United Way of Northeast Florida