United Way of Northeast Florida and Generation launched a new initiative to help break the cycle of generational poverty in Jacksonville at CommUNITY Fest, a family-friendly event.

The event took place Aug. 25 at The J. Wayne and Delores Barr Weaver Center for Community Outreach and served to introduce Jacksonville residents to Community Leaders Igniting Mobility (CLIMB), an initiative designed to bring together Jacksonville community leaders to identify, understand and disrupt the roadblocks to mobility for the citizens of Jacksonville.

“We know the future of our community is tied to the success of our young people,” said Phyllis Martin, Head of Community Impact and Strategic Investments for United Way of Northeast Florida. “Through intentional listening, intentional focus and intentional action CLIMB is working to ensure our young people can achieve their aspirations and that businesses have the local talent they want and need to thrive.”

More than 200 attendees enjoyed a variety of family-friendly activities like raffles, free food from local food trucks, face painting, and live music from the 106.1 radio bus. Prizes awarded at the event included backpacks, bike helmets and laptops.

As children played, adults had the opportunity to learn about community wellness from local organizations including the Florida Department of Health – Duval County, Girls Inc. of Jacksonville and Hubbard House.

“So many people are working hard to make sure Jacksonville youth and families have a chance to move up economically through both educational and career opportunities,” said Alex Rudnick, Generation U.S. retail program manager. “CLIMB is bringing people together to tackle barriers that hold young people back, and to create new opportunities for them to succeed.”

If you’re interested in learning more about CLIMB, neighborhood leaders Generation and United Way will be hosting a series of CLIMB community meetings in Jacksonville over the coming months to discuss economic mobility and issues of access to transportation, childcare and housing. Visit www.climbjax.net for more information about CLIMB and upcoming community meetings.