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Search and United Way partner to launch Philanthropy Cloud

February 27, 2018

The announcement Tuesday took place at United Way Worldwides annual "Fundraising For Impact" summit in Houston.
The announcement took place Tuesday, Feb. 27, at United Way Worldwide’s annual “Fundraising For Impact” summit in Houston.


In partnership with United Way Worldwide and, United Way of Northeast Florida announced Tuesday it is bringing to market a world-class engagement and giving experience for both companies and employees in Northeast Florida.

United by a vision for a better world and powered by innovative technology, United Way and are partnering to deliver Philanthropy Cloud, a platform that will transform the way corporations and individuals engage and support the causes they care about.

“Partnering with has allowed us to create the most innovative platform available and develop unparalleled opportunities for organizations and employees who want to do more good,” said Michelle Braun, president and CEO of United Way of Northeast Florida. “This platform will help people connect their passions with purpose – and ultimately help our community reach its full potential.”

“We live in a world where people are driven by purpose, and we believe social impact should be easy to see, drive, and measure,” Nasi Jazayeri, EVP and GM, Philanthropy Cloud,, said. “We are proud to team up with United Way, a global nonprofit leader in social change, to create the perfect storm of innovation and social good.”

The partnership will deliver unprecedented community impact at scale by drawing upon the respective strengths of United Way and United Way is the world’s leader in workplace philanthropy, serving more than 115,000 workplace campaigns that reach over 47.5 million employees. United Way of Northeast Florida alone conducts more than 620 workplace campaigns that reach nearly 224,000 employees.

Philanthropy Cloud, available this summer, will bring a new level of simplicity and power to giving back by leveraging Salesforce’s technology to deliver a comprehensive and personalized social impact platform that connects donating and requesting matching gifts; setting year-round goals; mapping individual philanthropy goals against friends, team and corporate goals’ hosting fundraisers; organizing and tracking volunteer hours; and assessing total personal, community and company impact.

Philanthropy Cloud will allow organizations of all sizes to have greater insight into their philanthropic impact, while at the same time, empowering individual employees to support the causes and issues they care about most.

“Today’s employees are more socially conscious than ever,” Jazayeri said. “We aim to connect every individual to what they’re most passionate about and empower them to change the world.”

“I am proud United Way of Northeast Florida is helping lead this important transformation,” said Patrick Geraghty, Florida Blue CEO and United Way of Northeast Florida board of trustees chair. “We know companies – large and small – are looking for new ways to make a difference in their communities. Philanthropy Cloud will provide them exactly what they’re looking for: a simple, intuitive way to tap the incredible energy of employees, easily manage donations and exceed corporate social responsibility goals – all in one place. This will be a game changer for philanthropy in Northeast Florida.”

Philanthropy Cloud will be available in summer 2018 exclusively through United Way of Northeast Florida and other select United Ways across the United States and Canada.

For more information on the launch of Philanthropy Cloud in Northeast Florida, please reach out to Sarah Henderson, director of marketing and communications at United Way of Northeast Florida, at or 904-390-3226.