Position Title: Digital Marketing Manager

Department: Marketing and Communications

Reports to: Senior Director, Marketing and Communications

Reviewed: June 2023

FLSA Status: Exempt (Hybrid)

Vision and Mission: At United Way of Northeast Florida, we envision a community of opportunity where everyone has hope and can reach their full potential. Our mission is to solve our community’s toughest challenges by connecting people, resources and ideas.

Diversity, Equity and Inclusion is not only valued and demonstrated in our hiring practices, it is a fundamental part of our mission, throughout our organization and in the communities we serve.

Purpose of Position: The Digital Marketing Manager will lead the organization’s digital transformation through the development and execution of effective digital strategies to grow revenue, increase brand understanding and foster engagement with current and prospective donors, volunteers, partners and the community.

The Digital Marketing Manager will be a strategic thinker, stay current on industry trends and best practices, and has experience planning, implementing, optimizing and analyzing digital strategies in-house or in an agency setting.

Key Responsibilities and Essential Functions:

•  Develop and implement digital strategies, specifically focused on increased donor acquisition, engagement and retention
• Oversee digital marketing campaigns from inception to completion, including audience identification, creative development and post-campaign reporting
• Analyze campaign costs, outcomes and alignment with strategic priorities to determine ROI and propose recommendations to improve performance
• Identify opportunities to innovate and integrate new tools and technology into the marketing mix.
• Develop and implement a digital communications plan to engage prospective donors, onboard newly acquired donors and steward existing donors
• Produce compelling content for all digital communications channels, including blog, website, newsletters and social media
• Conduct interviews and produce videos to support our work and showcase our impact on the community
• Work closely with internal departments and team members, as well as contributors from outside the organization, to develop a digital calendar for content creation and curation
• Attend events and produce digital assets to highlight the success of those events on our website and social media.
• Monitor and respond to comments, questions, and requests on social media; refers consumers to appropriate resources or teams for assistance.
• Actively seek out and help define new creative methods and mediums for telling our partner, donor, and volunteer engagement stories and story across all digital platforms
• Use data and analytics to track and monitor website, email and social media performance
• Regularly audit and update website to ensure content is timely and accurate
• Optimize digital content to ensure both search engine visibility and favorable user experiences
• Manage process to design web pages, email templates, social media posts and other digital marketing materials
• Other duties as assigned

Experience / Position Requirements: A bachelor’s degree is required and a minimum of five years of digital marketing experience is preferred.

Functional:

• Experienced in Adobe CS6, Microsoft Office Suite
• Experience with various content management systems and platform such as Drupal, and WordPress
• Experience with HTML and CSS
• Experience with email platforms, systems and applications like Constant Contact, Marketing Cloud, etc.
• Experience in managing online advertising campaigns such as Google AdWords
• Experience using Google Analytics and analyzing and presenting results
• Knowledgeable about creative requirements of social media and video platforms
• Self-motivated and a resourceful learner
• Ability to work in a collaborative setting on simultaneous projects
• Ability to work well under pressure and meet or exceed deadlines
• Experienced with online marketing and marketing concepts
• Have strong communication skills and collaborative work ethic

Qualifications:

• Strong knowledge and understanding of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
• Expert knowledge of web, social media and digital advertising analytics and reporting with the ability to communicate outcomes and insights to non-digital experts
• Ability to measure and produce regular digital and web reports to influence digital strategy
• Understanding of the various digital marketing platforms and best-practices for utilization
• Experience developing SEO and SEM strategies
• Experience developing and implementing customer or donor journey campaigns
• Combination of marketing and publishing mindset; always think “customer first”
• Flexibility adjusting to unexpected assignments, difficulties, and deadline
• Good organizational skills and an ability to prioritize multiple tasks
• Applicants should be quick learners who enjoy staying up-to-date with digital marketing trends
• Strong interpersonal, communication and project management skills and ability to interact with internal and external clients

Professional Core Competencies Required:

• Mission Focused: Creates real social change that leads to better lives and healthier communities. This drives performance and professional motivations.
• Relationship Oriented: Places people before process and is astute in cultivating and managing relationships toward a common goal.
• Collaborator (Includes teamwork and communication): Understands the roles and contributions of all sectors of the community and can mobilize resources (financial & human) through meaningful engagement. Strong supporter of a team environment.
• Results Driven: Dedicates efforts to shared and measurable goals for the common good; creating, resourcing, scaling and leveraging strategies and innovations for broad investment and impact.
• Brand Steward: Understands role in growing and protecting the reputation and results of the greater network.

General Physical Requirements for Essential Functions of the Job: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the employee is regularly required to sit, talk, and/or hear. Continual use of the hands with wrist and finger movement using a keyboard is required. Specific vision abilities required by this job include long hours viewing a computer monitor screen. The employee may occasionally travel using personal vehicle and/or work outside normal office environment.

PLEASE NOTE: All applicants for marketing and communications positions at United Way of Northeast Florida are required to submit two professional writing samples of their choice, in addition to their resume and cover letter, at time of application. Please upload them with your application on our website (at the button below) or email them to jobpostings@nulluwnefl.org with “writing samples” as the subject line.

This description is not designed to contain a comprehensive inventory of all responsibilities and qualifications required of all team members assigned to this position. It is intended only to describe the key elements relative to each section. Also, duties and/or requirements of this position may be modified, added or deleted at any time. This supersedes all descriptions previously written for the same position. Unique equivalent skills and experience may possibly substitute for required position requirements.

United Way of Northeast Florida is an Equal Opportunity Employer and a Drug Free Work Environment.