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Dr. Martin Luther King Jr. once said, “Life’s most persistent and urgent question is ‘what are you doing for others?’” This powerful challenge calls us to unite in service, reflection and community each year as we honor his legacy. At United Way of Northeast Florida, we believe in creating hope and opportunity for all, and Dr. King’s words inspire us to continue this vital work.
On this day of reflection, we encourage you to consider the impact of Dr. King’s teachings. His vision of a world without discrimination reminds us that service is a continuous effort to build a community where everyone can reach their full potential. His advocacy for equity and justice remains urgent today, calling each of us to take action and create a more equitable society. Northeast Florida offers many ways to honor his legacy – explore the opportunities below and take action to help carry his work forward.
Dr. King’s impact is felt through the places and stories that shaped the fight for equality. Here in Northeast Florida, there are several historical sites you can visit to better understand the Civil Rights Movement and the continuing work needed for justice.
The Anniversary to Commemorate the Civil Rights Demonstrations, or ACCORD, honors St. Augustine’s pivotal role in the Civil Rights Movement. Inspired by Dr. Martin Luther King Jr.’s 1964 visit to the city, ACCORD created the Freedom Trail, featuring 20 historical markers that tell the stories of those who fought for equality. Visit the trail to reflect on the courage and sacrifices that helped shape the path toward justice and unity. |
2. American BeachAmerican Beach, located on Amelia Island, is a historic haven that served as a retreat for African Americans during segregation. Established in 1935 by Abraham Lincoln Lewis, Florida’s first Black millionaire, it became a place for rest and recreation. Today, American Beach is open to the public to stroll along the shores and reflect on those who built this special place. |
3. Old Slave Market, St. AugustineThe Old Slave Market in St. Augustine not only bears witness to the city’s role in the history of slavery but also became a powerful focal point during the Civil Rights Movement. In 1964, Dr. Martin Luther King Jr. and other activists led nightly marches to the market as part of the St. Augustine Movement, standing firm in the face of violence and arrests to demand equality. Today, the site offers a chance to reflect on the ongoing struggle for civil rights and the bravery of those who fought for justice. |
4. Ritz Theatre and MuseumNestled in Jacksonville’s historic LaVilla neighborhood, the Ritz Theatre and Museum is a cornerstone of African American history and culture. During the Civil Rights Movement, LaVilla played a vital role as a gathering place for activists and leaders advocating for equality. Today, the Ritz continues this legacy by preserving the stories of those who fought for justice, showcasing exhibits that honor the struggle for civil rights and celebrating the community’s enduring contributions to art, music and culture. |
Dr. King’s legacy lives on in our community as we continue working together to promote opportunity for all. Supporting Black-owned businesses helps build a more just and resilient local economy.
Black Jax ConnectExplore Jacksonville’s largest directory of Black-owned businesses – your guide to supporting local entrepreneurs and strengthening our community. |
Jacksonville Black Chamber of CommerceHelping Black-owned businesses thrive through networking and education – learn how you can support economic equity in Jacksonville. |
Jax Melanin MarketJax Melanin Market brings our community together to support Black-owned businesses. Join us at the Melanin Market Black History Parade and Market on Saturday, Feb. 22. |
Understanding the Civil Rights Movement – both locally and nationally – provides valuable context for today’s pursuit of equality. If you’re looking to deepen your knowledge, consider exploring these impactful works:
Take time to learn, share and reflect on how these stories continue to shape our society. Dr. King also believed in the power of active participation – begin this new year by getting involved in volunteer opportunities that make a difference in your community.
Help build a stronger, more resilient Jacksonville by joining Gracious Space: Creating Conditions for Community Across Political Differences on Wednesday, Jan. 22, 6:30-8:30 p.m., at 14 Jacksonville City Council districts. Hosted in collaboration with the Jacksonville Human Rights Commission, 904WARD and United Way of Northeast Florida, these small, candid discussions explore shared spaces, healthy relationships and how to build a better Jacksonville.
Be part of the conversation and help shape our community’s future by registering today.
As we honor Dr. King’s legacy, let us commit to building a community rooted in justice, equity and opportunity for all. Together, we can transform reflection into meaningful action and ensure his dream continues to create lasting change in Northeast Florida.